Search engine optimization is a set of rules that can be followed by a website to improve their search engine rankings.The position a website is placed among a search engine’s suggestions if often an indicator of how many users are going to visit it.When as a search is performed on a search engine the order in which the results are displayed is determined by complex algorithms.
Ways by which websites may optimize in search engines is by preventing crawling, getting indexed and increasing prominence.Being indexed means a website can be discovered by a search engine.Crosslinking between different pages to create reference points for similar contents is an example by which one can increase dominance.Crawling occurs when a search engine visits a site for tracking reasons usually done by spider crawlers.
Advantages of Search engine optimization are such as getting more website visitations by users and increase in trust of one’s website as users see it to be a top ranking website.A the search engine optimized website is likely to have more attraction.People who have found your website through various search engines are more likely to promote it through social media platforms.Users who are using the internet get to know of a website when it appears in their suggestions and could result in an increase in potential future visitors.Since one’s website will be suggested more often, users will want to know about it and as such click on it more thus increase the website’s traffic.
Marketing is the management process through which goods and services move from concept to the customer.Online marketing are marketing efforts done over the internet.Online marketing strategies should be easy to understand by the viewers.Online marketing strategies should be such as the marketer will not have to spend much money on them.The online marketing strategies used should bring significant returns.Online marketing strategies should be time sensitive.
One type of strategy for online marketing is personal branding.Personal branding presents one’s trust in the brand and also gives a personal image when promoting the brand.Personal branding shows trust in the brand and as such helps in its promotion.Content marketing is another strategy for online marketing.Search engine optimization is also another way for online marketing strategy. Search engine optimization is a set of rules that can be followed by a website to improve their search engine rankings.Search engine optimization ensures one gets more traffic from people searching for the products or services that you offer.One other strategy used is conversion optimization.Conversion optimization means including more conversion opportunities and also improving the ones that already exist.Social media marketing is another way for online marketing strategies.Social media marketing is when one uses social media platforms to market their products.Email marketing is also another strategy used in online marketing.
Merits of online marketing include low costs,flexibility and convenience and also demographic targeting.