Essentials to Consider when Making Business Cards
Business cards refers to cards that have details of a business or an individual. Other details that are contained on the card include, telephone number, email address, street address and the company’s website. Nowadays, business cards also include social media information of individuals and companies including names of Facebook, Twitter, and LinkedIn. Traditionally, business cards were made of simple black and white text: today they are designed with many attractive pictures. The designers of business cards prepare them using different materials; however, most are made of papers while another consist of crystal clear plastic, metallic plastic, and frosted translucent plastic. Some materials used to make business cards include, metal, rubberized cards, rubber, magnets, poker chips, wooden nickels, and even real wood.
For one to prepare an authentic card, they need to keep in mind that first impression matter, and that they need to make a card that is pleasing to the eye. For an authentic business card that will market your company, the following are the tips that ought to be followed. The principal tip is to convert your brand standards and morals into a business card design this can be achieved by putting in mind the customer that you are trying to impress, as well as deciding on the details that you will include in the card that will tell a good story of the business for that customer. The colors, texture and the images used in making a card play a crucial role since they are the key factors that distinguish your company from others. For instance, if a company is all business, then they should be portray a business look and when the business more creative, artistic or playful, then one can use bold images, attractive colors, strange shapes or humor to get your message across.
In addition, you need to figure out your preferred specifications including size, orientation, and the material to use. As far as materials used to make the cards is concerned, one can choose paper, plastic, wood or metal to make the card. Other factors that also need to be put into consideration include, font size font type and the color to use. Furthermore, one need to include the relevant and correct information of the business in the right place since most people take a business card and after admiring the awesome design they put it in a folio as a result, it is recommended that you include the important information in front of the card. It is recommended that when designing a card, one need to include the following details in front, physical address, websites, social media profiles and telephone and email address.