Are Kickstarter Backers Important?
Many people have income they can dispose. In one year, some Americans have around $21,000 per year as discretionary income. This makes them spend more than they need due to the high income bracket. They save some but a lot of it is spent on furniture,movies and fun things.
To fund a kickstarter campaign, may not be realized because the money is not seen. You may not full rights but there is the concern on why there is little activity by people.
You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.
Below is a look at what you could or could not be doing so that your efforts can be maximized.
Seasoned marketers know about the Pareto principle also known as the 80/20 rule which most of us know but don’t implement. You will find that you don’t have backers if you are using broad strokes for marketing and cannot answer the question on if you are honoring the Pareto principle. You should start looking at your campaign for kickstarter as an investment. A market research should always be done for a good business.
Building a “sales funnel” is one of ways that can be used to estimate interest in the business and set up a marketing pool. The fact that nothing is being sold here makes it not a sales funnel but the guides given here below should tabulate how it works.
The 80/20 rule should be when you are reaching out for potential backers and conversion of undecided backers.
The first part should be the landing page which should contain details of your services or products briefly. Establish from the potential backers if they are interested in backing you up the next time you will have a kickstarter campaign. You can then offer them the choice of receiving the information by email.
Next is to have an ad that is linked to your landing page as an advertising campaign and this can a way of getting ideas from your would be backers through the PPC campaign.
If you are conversant with how to crowdfund with the current trends by now you have a campaign kickstarter facebook group. The facebook group should be one where wannabe backers are supposed to show you how to make your services or product better. If backers feel that their take is important in a campaign they are able to sell your products or services more.
Finally, focus not on the Pareto rule, the facebook group and the sales funnel approach but shift the attention to your backers.