Brand or brand is believed and proven to be very influential on the success of a business. Brands can determine the strength of the value of a product and can distinguish from competing products. Brand is not only beneficial for producers but also for consumers.
Your brand is a magnet that attracts consumers to your product or service. In addition to having good and quality products, a product must also have a good brand name so that your product’s Brand or Brand is always remembered by consumers. And this article we will discuss how to make the branding that we do interesting and easy to remember consumers.
- Understand the design value of your brand identity.
Make a priority and make money to invest immediately, said co-founder of the agency Leslie Smolan. So many people have business ideas, ask their cousins to design logos and say, this is my brand. This is a mistake. Your brand is more important than your own product.
- Consider the character of your brand from the start.
Aether Apparel came to us before they began product development, Carbone recalled. They have the idea of making highly technical clothes that are used for outdoor sports, but with high-quality designs. Because they understand the spirit of the company and its value to potential customers, we are able to help them build brands from the start, including messages and strategies before the first product comes from the production line. This brand is now very successful.
- Choose your design partner carefully.
Chemistry is an important thing, said Smolan. Sometimes many small entrepreneurs don’t get the service they need, so you have to find a branding agency that cares about you and your business, and who really understands you.
- Adjust the brand name or brand with the target market
Customize the brand name with the target market that you aim at. For example, if you want to load a salon targeting women, young people, trendy then what name is suitable for the salon? Love Salon, Salon Nimas, Salon Goddess, or Salon Jolie?
- Stay honest with yourself.
Brand evolves. Apple has changed a little, but the changes have always been planned and maintained for several decades well, Carbone said. You must ensure that the company’s basic principles and your beliefs are still intact, and experience change only when there is a cultural change in the community and the taste of the customer. Authenticity is the key to every successful brand.